{"id":101045,"date":"2025-04-29T16:32:59","date_gmt":"2025-04-29T20:32:59","guid":{"rendered":"https:\/\/corpo.ixpe.ca\/project\/turn-your-big-event-into-content\/"},"modified":"2025-04-30T21:48:21","modified_gmt":"2025-05-01T01:48:21","slug":"turn-your-big-event-into-content","status":"publish","type":"project","link":"https:\/\/ixpe.ca\/en\/project\/turn-your-big-event-into-content\/","title":{"rendered":"Turn your big event into content!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Turn your event into an employer brand driver<\/h2>\n\n<p>Bringing together over 200 employees for two days of appreciation &#8211; a cruise to Niagara Falls for the Ontario team, a festive BBQ and corporate dinner in Montreal for the Quebec branch &#8211; already represents a considerable investment. When these moments are transformed into <strong>content<\/strong> (master vignettes, short excerpts, photo galleries), they cease to be ephemeral: they feed your networks, reinforce internal pride, attract new talent and reassure your best customers. <br\/><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Plus de candidatures et moins de d\u00e9parts avec un concept comme \u00e7a !\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/mJui94LynO8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h3 class=\"wp-block-heading\">Why film your large gatherings?<\/h3>\n\n<p><strong>Extend the reach of your investment<\/strong><br\/>The event budget is a one-off commitment; the content, on the other hand, continues to feed your communications for months at no extra cost.<\/p>\n\n<p><strong>Humanizing leadership<\/strong><br\/>Seeing executives toasting at the BBQ or laughing on the deck of the boat abolishes hierarchical distance and creates a true story that can be reused in your ESG reports, conferences and customer meetings.<\/p>\n\n<p><strong>Boost cohesion and retention<\/strong><br\/>Images of trainees, technicians and vice-presidents literally rowing &#8220;in the same boat&#8221; rekindle pride in belonging and remind everyone why they love their team.<\/p>\n\n<p><strong>Attracting tomorrow&#8217;s talent<\/strong><br\/>Today&#8217;s candidates scrutinize corporate culture before even sending in their CVs. A regular flow of authentic content acts as a first filter: only those who already share your values apply. <\/p>\n\n<p><strong>Gaining customer trust<\/strong><br\/>Your partners and customers want to do business with human organizations. Showing your teams having fun and excelling together sends a message of reliability and closeness. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire3-2.jpg\" alt=\"\" class=\"wp-image-100541\" srcset=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire3-2.jpg 1024w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire3-2-980x628.jpg 980w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire3-2-480x308.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">What each pole gains<\/h3>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Beneficiary<\/th><th>Value derived from content<\/th><\/tr><\/thead><tbody><tr><td><strong>Company<\/strong><\/td><td>Extended organic visibility and enhanced social credibility.<\/td><\/tr><tr><td><strong>Managers<\/strong><\/td><td>Concrete stories to share to illustrate close, modern leadership.<\/td><\/tr><tr><td><strong>Employees<\/strong><\/td><td>Memories they like to share; a stronger sense of belonging.<\/td><\/tr><tr><td><strong>RH<\/strong><\/td><td>Powerful employer branding tool; more and better aligned applications.<\/td><\/tr><tr><td><strong>Customers<\/strong><\/td><td>Visual proof that the company places people at the heart of its priorities.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire73-scaled.jpg\" alt=\"\" class=\"wp-image-100543\" srcset=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire73-scaled.jpg 2560w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire73-1280x854.jpg 1280w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire73-980x653.jpg 980w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire73-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">The Ixp\u00e9 method for maximizing your ROI<\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>Storyline co-created<\/strong><br\/>We link Montreal and Niagara in a fluid narrative: same values, same energy, no distance.<\/li>\n\n\n\n<li><strong>Double-angle capture<\/strong><br\/>Two synchronized operators: one covering wide shots (speeches, team photos), the other tracking micro-moments (high-fives, bursts of laughter). No key moment is wasted. <\/li>\n\n\n\n<li><strong>All-conditions equipment<\/strong><br\/>Panoramic drones and cinema cameras ensure impeccable images, from foggy waterfalls to room lighting.<\/li>\n\n\n\n<li><strong>Performance-oriented editing<\/strong><br\/>Inspirational capsule, snackable vertical excerpts, high-resolution photo carousel; each format comes with a mini-script and a recommended distribution schedule.<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"1024\" src=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire1-2.jpg\" alt=\"\" class=\"wp-image-100304\" srcset=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire1-2.jpg 893w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire1-2-480x550.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 893px, 100vw\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Why choose Ixp\u00e9?<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Experience in the field<\/strong>: over thirty team event recordings, in all contexts and with all audiences.<\/li>\n\n\n\n<li><strong>Reactive creative duo<\/strong>: four eyes, zero missed moments; we coordinate in real time to follow the action wherever it takes place.<\/li>\n\n\n\n<li><strong>Performance-ready deliverables<\/strong>: content calibrated to be reposted, commented on and effortlessly integrated into your internal and external communications.<\/li>\n\n\n\n<li><strong>Proven results<\/strong>: our customers see better-qualified applications, more internal sharing and a much stronger brand image &#8211; resulting in renewed confidence, event after event.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire43.jpg\" alt=\"\" class=\"wp-image-100311\" srcset=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire43.jpg 1024w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire43-980x582.jpg 980w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire43-480x285.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n<p>An appreciation event isn&#8217;t just a one-off expense: captured by Ixp\u00e9, it becomes an employer brand gas pedal, a talent magnet and a token of trust for your partners. One capsule, two cities, and long-lasting benefits &#8211; that&#8217;s the Ixp\u00e9 promise. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two exceptional days &#8211; a cruise to Niagara Falls for the Ontario team and a corporate BBQ-supper in Montreal for the Quebec team &#8211; brought together over 200 employees. Filming these key moments and turning them into content transforms HR investment into sustainable leverage: internal pride grows, aligned talent flows in, customer confidence climbs and your organic visibility lasts. <\/p>\n","protected":false},"author":2,"featured_media":100946,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[34,32,33],"project_tag":[],"class_list":["post-101045","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-corporate-culture","project_category-events","project_category-team-building-en"],"_links":{"self":[{"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project\/101045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/comments?post=101045"}],"version-history":[{"count":1,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project\/101045\/revisions"}],"predecessor-version":[{"id":101047,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project\/101045\/revisions\/101047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/media\/100946"}],"wp:attachment":[{"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/media?parent=101045"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project_category?post=101045"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project_tag?post=101045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}