{"id":101055,"date":"2025-04-30T05:42:21","date_gmt":"2025-04-30T09:42:21","guid":{"rendered":"https:\/\/corpo.ixpe.ca\/project\/captured-training-boosted-brand-why-film-your-trainings\/"},"modified":"2025-04-30T21:48:23","modified_gmt":"2025-05-01T01:48:23","slug":"captured-training-boosted-brand-why-film-your-trainings","status":"publish","type":"project","link":"https:\/\/ixpe.ca\/en\/project\/captured-training-boosted-brand-why-film-your-trainings\/","title":{"rendered":"Captured Training, Boosted Brand: Why Film Your Trainings?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Turning a training day into content that helps you<\/h2>\n\n<p>A <strong>training day<\/strong> is much more than a succession of slides and exercises: it&#8217;s a unique opportunity to unite your teams, align everyone with your objectives and breathe new life into your corporate culture. And when <strong>Ixp\u00e9<\/strong> captures these moments in <strong>content<\/strong> &#8211; inspirational vignettes, snackable extracts and photo carousels &#8211; you turn a simple internal expense into a powerful lever for your employer brand, recruitment and customer communications. <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pourquoi filmer une journ\u00e9e de formation, c\u2019est du gagnant-gagnant\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/bX_1fZ03aSY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">Why film your training course?<\/h3>\n\n<p><strong>1. Solidify alignment<\/strong><br\/>Seeing all your employees together, listening, exchanging and learning together, shows that everyone shares the same vision. This content strengthens cohesion over the long term. <\/p>\n\n<p><strong>2. Extend the impact of your investment<\/strong><br\/>The training budget is committed once; the captured content continues to feed your media &#8211; intranet, LinkedIn, internal newsletter &#8211; <strong>for months<\/strong>, at no extra cost.<\/p>\n\n<p><strong>3. Put people at the heart of your culture<\/strong><br\/>The laughter in workshops, the &#8220;aha!&#8221; moments in groups and the spontaneous questions illustrate your commitment to personal development.<\/p>\n\n<p><strong>4. Attract talent in search of meaning<\/strong><br\/>Candidates want to work where they learn and grow. A steady stream of authentic training content acts as a natural filter: only those who already recognize themselves in this dynamic apply. <\/p>\n\n<p><strong>5. Promote your expertise to customers<\/strong><br\/>Showing that you invest in the skills of your teams reassures your partners of your professionalism and concern for quality.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire48.jpg\" alt=\"\" class=\"wp-image-100736\" srcset=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire48.jpg 500w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire48-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">What&#8217;s in it for everyone<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>The company<\/strong>: Endlessly reusable content, prolonged organic visibility.<\/li>\n\n\n\n<li><strong>Management<\/strong>: Visual proof of leadership that focuses on skills development.<\/li>\n\n\n\n<li><strong>Employees<\/strong>: Proud to be part of a well-thought-out training program, which they share with enthusiasm.<\/li>\n\n\n\n<li><strong>HR<\/strong>: An unbeatable employer branding tool for career pages and job offers.<\/li>\n\n\n\n<li><strong>Customers<\/strong>: Increased confidence thanks to a trained and mobilized team.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire35-1-1024x448.jpg\" alt=\"\" class=\"wp-image-100738\" srcset=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire35-1-980x429.jpg 980w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire35-1-480x210.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">The Ixp\u00e9 method for a memorable training day<\/h2>\n\n<ol class=\"wp-block-list\">\n<li><strong>Pre-event immersion<\/strong>\n<ul class=\"wp-block-list\">\n<li>Creative brief: together we define the highlights to be captured (key speeches, practical workshops, testimonials).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>On-the-spot capture<\/strong>\n<ul class=\"wp-block-list\">\n<li>Wide shots for general atmosphere, close-ups on interactions, flash interviews &#8220;What did you learn?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Pedagogy + emotion&#8221; montage<\/strong>\n<ul class=\"wp-block-list\">\n<li>Recap capsule (\u2248 90 s), short extracts for networks (15\/30 s) and HD photo gallery: each format arrives with its own mini-script and publication schedule.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Plug &amp; play&#8221; deliverables<\/strong>\n<ul class=\"wp-block-list\">\n<li>Ideal for LinkedIn, Instagram Reels, career sites, intranets and newsletters: publish as is, and your teams and candidates will naturally follow.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"430\" src=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire-5.jpg\" alt=\"\" class=\"wp-image-100735\" srcset=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire-5.jpg 642w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire-5-480x321.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 642px, 100vw\" \/><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">Why Ixp\u00e9 is your best ally<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Expertise in the field<\/strong>: dozens of training days captured, we know where to position ourselves to seize key moments.<\/li>\n\n\n\n<li><strong>Agile duo<\/strong>: two operators to cover conferences, workshops and backstage simultaneously.<\/li>\n\n\n\n<li><strong>Human approach<\/strong>: we film real life, not fake staging.<\/li>\n\n\n\n<li><strong>Sustainable results<\/strong>: a single event generates a stream of useful content for your HR, marketing and customer relations needs.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-1024x768.jpg\" alt=\"\" class=\"wp-image-100739\" srcset=\"https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-1024x768.jpg 1024w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-300x225.jpg 300w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-768x576.jpg 768w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-1536x1152.jpg 1536w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-2048x1536.jpg 2048w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-510x382.jpg 510w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-1080x810.jpg 1080w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-1280x960.jpg 1280w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-980x735.jpg 980w, https:\/\/ixpe.ca\/wp-content\/uploads\/2025\/04\/LExperience-Ixpe-Affaire58-480x360.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p>Don&#8217;t let your training day dissolve into oblivion: captured by Ixp\u00e9, it becomes living, inspiring and profitable <strong>content<\/strong>, fueling internal pride, attracting talent and reassuring your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turning a training day into content that helps you A training day is much more than a succession of slides and exercises: it&#8217;s a unique opportunity to unite your teams, align everyone with your objectives and breathe new life into your corporate culture. And when Ixp\u00e9 captures these moments in content &#8211; inspirational vignettes, snackable [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":100932,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"project_category":[34,32,33,38],"project_tag":[],"class_list":["post-101055","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-corporate-culture","project_category-events","project_category-team-building-en","project_category-training"],"_links":{"self":[{"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project\/101055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/comments?post=101055"}],"version-history":[{"count":1,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project\/101055\/revisions"}],"predecessor-version":[{"id":101056,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project\/101055\/revisions\/101056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/media\/100932"}],"wp:attachment":[{"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/media?parent=101055"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project_category?post=101055"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/ixpe.ca\/en\/wp-json\/wp\/v2\/project_tag?post=101055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}